Social Marketing is Marketing’s Holy Grail There’s value in accepting the fact that marketing has reached cross roads. As a professional marketer, you can continue to spend on traditional methodologies or you can start to phase in new and innovative systems and strategies before your stakeholders demand - “why not?” We believe we have an innovative, powerful and intuitive mix of strategic platforms that can be adapted to suit any marketing needs you may have. We welcome a discussion. The Power of Social Marketing The Benefits of Social Marketing Value in social enterprise without 'charity' www.SpecialNeedsValueGuide.com is an INclusive & ever changing marketing platform designed to give organisations access to a massive market and to allow those with special needs to prosper with pride. Value in the community marketplace with a difference www.SydneyValueGuide.com is a powerful new approach to marketing. The system can be strategised with pinpoint accuracy or implemented broad spectrum for access to wider markets. Value in presenting yesterday, today and tomorrow as part of your strategy www.SydneyTimeline.com.au is a human interest marketing platform designed to attract new buyers whilst presenting knowledge using powerful, unforgettable images. Value in big thinking & Value in entertainment The World’s largest Orchestra is an example of high end marketing. Entertainment adds value to your marketing and big concepts can gain access to powerful organisations that would otherwise not be accessible. New concepts are always available to suit your needs. This concept is the flagship of our social enterprise system and is designed to bring a powerful new focus to INCLUSIVITY. There’s Value in Work Safety Special Needs Value Guide programs can be integrated with, branded and illustrated to suit and utilised as powerful marketing collateral. Work Safety can be implemented with normal guidelines or can become a valuable part of corporate marketing - Your choice! Work Safety Campaigns are a part of our social enterprise system. Value in Falls Prevention The program can be integrated with, branded and illustrated according to demographics and utilised as powerful marketing collateral with strong good citizen overtones. Value in smoking reduction Good citizen programs are never more important than when protecting people’s health. Our program is designed to reduce smoking gradually to the point where quitting can be a decision easier to cope with. The program is visually adaptable and can be illustrated to suit demographics and branded for individual organisations. This is one of the most dynamic good citizen campaigns available and we have many more that you can use to protect you clients with. This presentation is an indication only of the range of products and services that can be introduced into the marketing mix of any organisation. There are many more available. The fact that the items are part of a social enterprise format does not mean that they cannot be integrated into any advertising, promotional and/or marketing strategy. In fact, the power to any organisation will be the dynamics of social enterprise applied to the analytics of business, large or small. This presentation is confidential and the intellectual property of Genesis Promotions (Aust) Pty Ltd It cannot be copied and/or distributed unless by the express permission of the authors. Contact Mike Fernandes Telephone (61) 2 8960 0017 Mobile (61) 418 233 311 Email mike@mikefernandes.com http://www.WorldsLargestOrchestra.com.au www.SpecialNeedsValueGuide.com http://www.SydneyValueGuide.com www.SydneyTimeline.com.au www.Photochronicles.net www.DoublesHandball.com www.MikeFernandes.com www.Psychles.com.au www.GenesisPromotions.com.au