Benefits for the People of the City, the State and the World. There is nothing more inclusive and powerful than vision of a challenged child playing music on a toy alongside a master musician. The Government, by associating with an inclusive event such as this, can only enhance the warmth with which all peoples are embraced into the community. Before "Inclusivity" is a seldom used yet high impact word that can provide the foundations for a strong social media and PR campaign. It would be to the advantage of the entire program and to all stakeholders that we design this campaign to roll out prior to the actual event. A build up of communication and anticipation, establishment of a comfort zone in inclusivity, ability to be permitted to understand the disability sector from within rather than from the pages of requests for donations will be encapsulated in the structure of the "Inclusivity" campaign. During The Orchestra will be one of the most inclusive and dynamic events on the world stage. Though Sydney will be an important focus due to the obvious familiarity and visual factors, the event is NOT Sydney centric. In fact, the whole of New South Wales will come alive with music and light that will be visible from space and from great distances. Add this to the fact that we will allow other cities of the world to join us, then we have a means of showing off this great state and its people like never before. After The Event is the flagship of a series of social enterprise systems that are being phased in as we speak. These systems will gather traction as the event nears, will benefit from the networking capabilities of the event itself and then strengthen foundations after the event. The systems will be a lasting legacy of the World's Largest Orchestra. Marketing methodologies as they stand have reached a hiatus. We intend to present business, large and small, entrepreneurs, inventors, individuals, NFPs, the disability sector and organisations with a solid new approach to marketing. This will be to the benefit of the entire State of New South Wales. Enquiries Email Mike@MikeFernandes.com